Phoenix Satellite Television Holdings plans to appeal to the Taiwan Government after its application to broadcast a 24-hour news channel was rejected, according to chairman Liu Chang-le. Last month, Taiwan's broadcasting authority, the Government Information Office, rejected Phoenix's application, claiming it violated regulations. Mr Liu said he hoped the issue would be settled by the middle of next year. Analysts said the application by Phoenix, which is listed on the Growth Enterprise Market, was the first by a foreign satellite operator to be rejected since the regulations were introduced three years ago. Mr Liu said that although advertising revenue had improved since October, as firms promoted their brand names to gear up for World Trade Organisation entry, Phoenix still hoped to cut costs at its 24-hour InfoNews channel by 5 per cent next year. The company has benefited from Beijing's decision to relax restrictions on corporate advertising expenditure in September.