Cheung Kong (Holdings) is kicking off its aggressive leasing campaign by giving away a HK$304,000 Mercedes-Benz sedan to three-year term tenants of its Laguna Verde apartments in Hunghom.
However, property agents said the effective rent charged by Cheung Kong was still slightly higher than the secondary market, despite the various sweeteners given to tenants.
Cheung Kong executive director Justin Chiu Kwok-hung said average rents at Laguna would be about HK$30 per square foot a month but some presents and coupons would be given to tenants.
He said the developer would release 20 units at Tower 16 of Laguna Verde phase four, which was almost complete, for lease.
It has reserved 100 large units in phase four and 120 units in phase five for lease. More than 100 units from the neighbouring Harbourfront Landmark will also be reserved for lease.
For the first 20 Laguna Verde units, tenants will receive a Mercedes C200K sedan if they rent a unit for between HK$46,000 and HK$50,000 per month for three years. If units are rented at HK$42,500 to HK$46,000 for one year, they will receive an 18-carat gold lady's watch worth HK$99,500. Flats at HK$37,700 to HK$40,700 on a one-year lease will entitle tenants to a HK$26,000 Bang & Olufsen television and stereo system.