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Potential market lures TrustAsia to spread its web

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Singapore-based TrustAsia is to use Hong Kong as its base for developing online payment technology and wireless domain-name services.

The company's acquisition of an online payments company and the opening of an office in Hong Kong this week are part of its US$10 million expansion into a number of markets in Asia.

In addition to the Hong Kong office, TrustAsia has set up a North Asian headquarters in Shanghai.

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Chief executive Seth Jutan said the company saw potential in offering online payment technology to banks and export companies in Hong Kong and the mainland.

He added that because of the high penetration of mobile subscriptions in Hong Kong, it was a good market for mobile domain-name registration, a service the company planned to introduce later in conjunction with United States-based market leader Verisign.

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Earlier this year, TrustAsia bought a Hong Kong company, CyberCash Merchant Services (CCMS), and already had a staff of six in the SAR because of that acquisition. Mr Jutan said CCMS had few customers at the time it was bought.

'We really acquired [the staff] for their management,' he said.

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