Mobile-device designer Portable Innovation Technology (PIT) is targeting the wireless enterprise solution market with its MemPlug Springboard module adapters. The year-old, privately funded Hong Kong company claims to be one of the world's leading developers of modules for the Handspring personal digital assistant. The reason is simple: with a hugely fragmented market for mobile storage devices, the MemPlug lets users avoid the cost of investing in different media for each of their devices. 'Memory is a universal problem - our products are targeting a deficiency that affects most PDAs,' said PIT director Dominic Chan. 'Most people have problems with memory expansion and we are the only solution,' another director Patrick Lin said. MemPlug is an adapter for Handspring hand-helds, which allows unlimited memory expansion. It lets users back up and synchronise files, run applications and access data, view images and movies. It was recently named Storage Module of the Year by Handspring news site VisorCentral.com. PIT has developed MemPlug for Compact Flash, SmartMedia and Sony Memory Stick standards. The CompactFlash and SmartMedia modules sell for US$49.95, while the Memory Stick edition costs US$69.95. A new version to accommodate the Secure Digital format is due on the market next month. 'In comparison with our competitors who only make the hardware as an adaptor, we supply the software and make it more convenient to users,' said director Lyon Lau. It took the developers only six months from founding the company to launching their first products, Mr Chan said. 'It is because our team is so experienced in hardware designs and we have strong technical knowledge.' PIT has 12 staff. Six of the team gained their hand-held experience at Motorola Hong Kong, where they helped design work on the DragonBall microprocessor that drives every Palm compatible handheld device. The MemPlug, PIT's first product, bought their name to the global market. Other than selling at retail branches, the company has been approached by other hand-held solution providers to bundle their products together. Mr Chan said that, in the long run, the company hoped to sell the majority of its MemPlugs through partnerships with hand-held solution providers rather than dealing directly with the retail channel. 'We are having intensive discussions with some hand-held software developers in other countries,' Mr Chan said. 'They have spent much time and effort in solving the problem of insufficient memory to load their software. Once they have seen our products, they open their eyes wide as the problem is totally solved.' Following the MemPlug's success, the company hopes to develop software and wireless solutions for enterprise users, on both Pocket PC and Palm OS platforms. 'Hardware, software, solutions are all interrelated and support each other,' Mr Chan said. 'We are aiming to provide one-stop solutions for corporations with a large mobile sales force, work force and on-the-move executives. Take the insurance industry as an example. Synchronisation and real-time transfer of data are going to be the trend and hand-helds are going to replace paperwork.' Mr Chan said their solutions would be also useful for retail counters in department stores to update their customer and product databases. Mr Lau said the company was in talks with a number of major insurance companies in Hong Kong and the Greater China region, some of whom planned to deploy their solutions early next year. The company also intends to set up research laboratories in Shenzhen and Shanghai. 'The labour cost is much cheaper in the mainland and we want to maintain a strong [research and development] team,' Mr Lau said.