Asia Television (ATV) and Television Broadcasts (TVB) have reduced the price of prime-time quiz show commercial packages for this month due to the seasonally sluggish advertising market. However, media buyers acting on behalf of advertisers have given a cool reception to the quiz-show competition despite the stations hoping to stimulate audience interest with new formats. On Tuesday night, ATV launched People Versus, a local version of a British programme, to replace the quiz show Who Wants To Be A Millionaire. Meanwhile, TVB will debut an in-house produced game show, Brainworks, on January 21 to replace The Weakest Link and compete with ATV in the same prime-time slot. Pauline Chu Lai-fan, planning director of Universal McCann-Erickson, said Hong Kong viewer enthusiasm for quiz shows had cooled. 'The ratings for ATV's new quiz show are expected to drop compared with the well-established Millionaire programme in the same time slot,' Zenith Media buying director Henny To said. He predicted People Versus would record eight to 10 rating points on its debut. Last week, ATV's Who Wants To Be a Millionaire recorded an average of 12 rating points while TVB's The Weakest Link posted 18 points. The popularity of Millionaire had caused advertising sales prices at ATV to double within that time slot and posted a challenge to TVB for prime-time viewership. However, ATV's new advertising packages have adjusted the price down to the same level when Millionaire made its debut. TVB's controller of marketing and sales Leung Kin-wan expected Brainworks to record more than 20 rating points while ATV's vice-president of marketing and sales Alan Wong, believed People Versus would draw about 12 points.