City Telecom International (CTI) aims to increase its broadband subscriber numbers to 200,000 - or five times its existing customer base - by the end of the year, according to chairman Ricky Wong Wai-kay. The company, which has attracted 40,000 subscribers since it was launched in March 2000, has stepped up its marketing after rolling out a new service yesterday that will transmit data at up to 10 megabits per second. 'Our biggest competitors are really Netvigator and i-Cable. We expect to win some of i-Cable's subscribers and our target is to top their subscribers by the end of 2002,' said Mr Wong. I-Cable Communications, which provides its broadband service via cable modem, has about 160,000 subscribers. Pacific Century CyberWorks led the Hong Kong broadband market with more than 250,000 subscribers at the end of June last year. Statistics released by the Office of the Telecommunications Authority (Ofta) in October showed Hong Kong had 543,000 broadband subscribers. Mr Wong said City Telecom, which is aiming to add 15,000 to 20,000 subscribers a month, will have about 29 per cent of the market should its subscribers reach 200,000 this year. Development of the broadband market is one of Ofta's main priorities this year. It will be a major battlefield for SAR operators as they gear up to compete for market share. For example, Hong Kong Broadband Network, now a 96 per cent-owned subsidiary of City Telecom, has offered a monthly tariff as low as HK$48, with an additional HK$4 per hour. It offered HK$148 per month for unlimited access, a price at least 25 per cent below its major competitors. City Telecom paid HK$169 million last week to lift its stake in Hong Kong Broadband Network from 85 per cent. City Telecom's share price rose 6.33 per cent yesterday to 84 cents.