Octopus Cards, formerly Creative Star, will focus on its home market this year by stretching its tentacles deeper into non-transport sectors, according to its new chief executive. Eric Tai Yung-muk, who joined the company two months ago, said bringing its stored-value smart card into more retail shops was a priority. Starting next month, consumers can use Octopus Cards to settle payments in fast-food chain Cafe de Coral and supermarket chain ParknShop. Trials were being conducted in fast-food chain McDonald's, Mr Tai said yesterday. 'Expanding into other countries will not be our focus this year. There are many shops and restaurants in Hong Kong that Octopus wants to get into,' he said. Octopus Cards are commonly used on public transport, such as buses, trains, trams, ferries and green public light buses, which generate more than 90 per cent of its transactions. The company said transactions reached about six million a day, or HK$45 million in value terms. Octopus Cards charges participating transport companies and merchants handling fees, while each cardholder pays a HK$50 deposit. The cards also can be used in 7-Eleven convenience stores, Starbucks Coffee shops, Maxim's cake stores and car parks. Mr Tai said growth in non-transport sectors had been curbed by Hong Kong Monetary Authority restrictions. 'We indeed feel frustrated at a large number of limitations imposed on us . . . it's probably because some banks may have put pressure on the authority,' he said. The central bank strictly confined the use of Octopus to smaller transactions, with an amount of less than HK$100 in most cases. Octopus will compete directly with credit cards issued by banks if it is allowed to settle larger payments. Asked if a stock exchange flotation would take place this year, Mr Tai said: 'We haven't thought about it yet. The business is not mature enough.'