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Esprit to open megastore in Pudong

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Clothing retailer Esprit Holdings will open a 1,486 square metre store in China's largest shopping centre in Shanghai's Pudong district, according to Somkit Tantadvanichkul, president of project developer Shanghai Kinghill.

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He did not disclose the leasing terms but said it would be Esprit's first megastore in Pudong.

Space in the Super Brand Mall lets for about US$1 per square metre on a daily basis, compared to US$3 to US$9 per square metre for shops in Huaihui Road, Shanghai's busiest street, according to Shanghai Kinghill.

The 13-storey, US$335 million Super Brand Mall is scheduled for a soft opening in April. It will have a gross floor area of 241,000 sq m.

Mr Tantadvanichkul said about 85 per cent of the mall's retail space was let, with designer-label tenants Salvatore Ferragamo, Emenegildo Zegna, Versace, Cerruti, Bally and Hugo Boss having signed up.

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Despite Shanghai's relatively high disposable income, the market for top designer labels was likely to take at least three more years to develop, he said.

Shanghai Kinghill is a unit of Hong Kong-based Chai-Thai Group, which is ultimately owned by Charoen Pokphand Group in Thailand. The company also planned to develop the Super Brand Mall into a wholesale food and fashion centre aimed at foreign firms looking to sell products in China, said Mr Tantadvanichkul.

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