While cynics might argue that players in the multibillion-dollar beauty industry are laughing all the way to the bank as armies of women buy in to yet another product, most of us can't live without all the lotions and potions in our bathrooms and would balk at the thought of going back to a simple soap-and-water regime. Because there is an almost bewildering array of beauty merchandise around it might involve a bit of trial and error until you find the creams of your dreams, but it is always better to be spoiled for choice. And the choices keep on coming with the launch this month of even more anti-ageing, rehydrating skin salves. Vitamin C, grapeseed and collagen extracts have all had their moment in the sun and it's now the turn of lycopene, the antioxidant pigment which makes tomatoes red and looks likely to be one of this year's key ingredients in beauty products. American cult brand Kiehl's is serving up Lycopene Facial Moisturising Cream for normal to dry skin ($600/50 grams) and a lotion for normal to oily skin ($350/50ml). Both also contain free-radical fighters beta-carotene and vitamin E. Colourant- and fragrance-free, the products are said to hydrate and protect facial skin, leaving it soft and smooth. Available from all branches of Joyce Beauty. Clinique has come up with a double skincare whammy with its Moisture Surge range. Available as Extra (in cream-gel form for all skin types) and Light (a liquid gel particularly good for oily skin), the products include aloe leaf water to restore moisture levels and soothe dehydrated skin, plus polymers and sugars which maintain this ideal moisture balance. Moisture Surge Extra (below) can be used as a five-minute treatment mask; alternatively apply a thin layer of Moisture Surge Light over your moisturiser for intense hydration. Available from all good department stores ($300/50ml). Issima Intenserum is Guerlain's new panacea for dull, dehydrated skin. With revitalising ingredients such as beech-bud and ginkgo biloba extracts to boost the skin cells' oxygen intake, liquorice decongestant and skin protection, Intenserum is said to make skin radiant in a fortnight and comes in 14 single-dose ampoules. The contents of one ampoule are meant to be applied every evening after cleansing, but there is a surprising amount in each dose even when spread over the face, neck and decollete; recap it and save the surplus for the following night. After a week, my skin looked less tired and slightly brighter; at the end of the fortnight, it was definitely smoother and noticeably glowing ($1,350 for 14 doses from Guerlain counters in branches of Lane Crawford). Operating on a similar premise is Orlane's B21 Absolute Youth Concentrate, which takes a week's daily application to put the bloom of youth back into cheeks. Usually retailing at $2,000 for a set of seven vials, it is available for a discounted $1,600 from Orlane counters in all good department stores, until tomorrow. It's time for tea at Origins, which is touting rare Chinese yinzhen (or silver tip white tea) as the ideal component for inner health and outer beauty. Said to be twice as effective as green tea because of its high levels of polyphenols, the natural antioxidant chemicals, it is used in Origins' A Perfect World White Tea Skin Guardian ($310/30ml) to safeguard skin from stress, pollution and other environmental nasties and to promote natural cell renewal. The lotion, which should be used morning and evening under moisturiser, is ideal for all skin types, has a fresh citrus and mimosa fragrance and makes skin feel instantly smoother. Long-term usage is said to reduce visible signs of ageing. And if you fancy a cup of the good stuff, Origins is also selling loose-leaf silver tip white tea ($160/1.5oz). Made from the tiny buds growing at the tip of the camellia sinensis tree - it takes up to 80,000 hand-plucked shoots to make a pound of the drink - one cup is said to be the health equivalent of drinking 12 glasses of fresh orange juice. Available from Origins, G/F, 27 Lee Garden Road, Causeway Bay.