The number of chief executives who believe they behave in a transparent way when disclosing information is much lower in Asia than elsewhere, a survey has found. PricewaterhouseCoopers' global survey of chief executives found 47 per cent of Asian executives considered themselves transparent in disclosing financial information, compared with 71 per cent in South America, 64 per cent in Europe and 61 per cent in North America. Only 24 per cent of Asian chief executives considered themselves transparent in disclosing non-financial information, against 57 per cent in South America, 47 per cent in North America and 45 per cent in Europe. However, the survey found signs of growing awareness of corporate governance in Asia, as 76 per cent of regional chief executives considered it a key factor in attracting foreign capital and investment, with 80 per cent seeing it as an important consideration when selecting business partners. The survey of 1,161 chief executives was finished last month. About 37 per cent of those surveyed lead companies with more than 5,000 employees and 28 per cent are responsible for companies with 1,000 to 5,000 employees. Corporate governance had become a higher priority for Asian firms since the Asian crisis, PricewaterhouseCoopers said. 'This is particularly so in Asia-Pacific, where we are seeing governments taking a more active role in encouraging greater transparency through the establishment of corporate governance committees as well as working with the private sector through focus groups,' said Ian Rickword, PricewaterhouseCoopers chairman for Asia. To deal with the challenges presented by the global economic conditions, salary cuts were used more commonly in Asia despite 87 per cent of those surveyed seeing this as a short-term measure.