Hong Kong's Forefront International Holdings, a Taiwan-based distributor of Swedish Scania trucks, plans to expand its mainland market share by capitalising on liberalisation of the transport sector under World Trade Organisation rules.
'The business environment in China is similar to that of Taiwan,' chief executive Allen Yang Chien-chi said.
The company would employ the same approach as it did in the Taiwan market in the 1980s: establish service centres and satellite workshops as well as repair and maintenance units to strengthen after-sales services, Mr Yang said.
The company would look for sub-contracted dealers to promote the sales.
Main-board listed Forefront exclusively distributes Scania trucks, tractors, coach chassis and buses as well as spare parts in Taiwan, Hong Kong and the mainland. About 60 per cent of its revenues come from Taiwan with 30 per cent from Hong Kong while China accounts for less than 10 per cent.
In China, it has a joint venture in Shenzhen and has appointed service centres in Shanghai, Shenzhen and Xiamen.
Mr Yang said he hoped the contribution from China would increase substantially after China's WTO accession.
