South Korean electronics giant LG Group last week launched a nationwide competition to pick a nickname, slogan and the best cheerleaders for China's soccer team, offering as prizes 10 precious tickets to see their side perform in the World Cup. But the offer will do little to assuage dissatisfaction among the tens of thousands of fans unable to secure tickets. Chinese fans have been allocated only 10,749 tickets, which they say are too expensive. According to the Beijing Evening News, the cost of a US$60 (HK$465) ticket for one of China's three games in its qualifying group has already reached US$800 on the black market. It was with an eye for the hunger to get tickets that LG launched its competition, at a boisterous ceremony at a luxury hotel complete with dry-ice smoke and dancing girls. The competition for the nickname and slogan runs until March 28. It offers a single ticket for the winner and 32 televisions, DVDs and microwave ovens for the next best. The top nine cheerleaders, to be announced on April 3, will receive tickets to see the Chinese team at the World Cup. Ordinary Chinese who want to go have to book through two designated companies, the China International Sports and Travel Company and China International Travel Service. By January 31, applicants had come from all over China, except Tibet, and far exceeded the 10,749. On March 31, the two firms will give the names of the applicants, with their address and passport number, to Fifa, football's world governing body, and lucky fans must then get a South Korean visa. The Beijing Evening News warned fans against buying tickets via the Internet or through contacts in South Korea or Japan, saying if the name and passport number on the ticket did not match the holder, he or she would be refused admission to the stadiums. The cheapest tour on offer is 6,980 yuan (HK$6,560), for two nights and three days including China's game against Turkey. The most expensive is 23,800 yuan for 11 days and 12 days, including all three of China's games. The two companies blame these high prices on the cost of hotels, air tickets and ground transport inflated by the World Cup, but they are too much for China's predominantly blue-collar supporters. 'Their prices do not fall within the affordable range of ordinary, wage-earning fans,' said Wang Wenxi, a member of the unofficial China Union of Soccer Fan Clubs. Their only hope is that South Korea will release more tickets or that Turkey, Brazil and Costa Rica - the other three teams in China's group - will not use their allocated amount, releasing more for Chinese fans.