NEWLY-ELECTED Hongkong Football Association chairman Stewart Lee Leung-nang last night slammed the Urban Council Board of Governors for pricing soccer out of the Hongkong Stadium. Lee, who took over the chairmanship from Victor Hui Chun-fui at the FA's annual meeting, said his top priority would be to negotiate lower rental fees at the 40,000-seat venue. Daily rental of the arena, now under reconstruction and due to open next March, will cost either $150,000 per day or 20 per cent of ticket sales, whichever is higher. Lee described the price set by the nine-member Board of Governors, comprising representatives from the Urban Council and Wembley, the company hired to manage the stadium, as ''outrageously high'' and ''totally unacceptable''. ''There is no democracy in the way the board handled the pricing of the stadium's rental fees because they have never consulted any of the sports associations who may be using this venue,'' said an angry Lee. ''They will only be knocking all sporting activities out of the stadium and it really is a shame because the venue is being rebuilt with Hongkong people's money, although it comes in the form of a Jockey Club donation. ''There is no way we can afford such charges and the first thing I'll do as chairman of the association will be to meet members of this board and bargain for lower rental fees for soccer games.'' Lee, a senior civil servant, said the FA was previously the biggest user of the Hongkong Stadium with more than 40 matches scheduled there each year. But he fears that it is hardly viable to have more than a handful of matches at the So Kon Po arena in the future unless the stadium management are willing to lower the charges. He said: ''This Board of Governors certainly does not have an understanding of sport in Hongkong. They don't realise that the sports associations here are non-profit making bodies. ''I understand that the $150,000 figure they came up with was a 20 per cent cut of a $750,000 gate, estimating attendance at 15,000 with an average ticket price of $50. ''But they don't realise that we seldom have a match attracting 15,000 people nor can we price tickets at $50 each.'' Lee suggested that an acceptable levy should be no more than $8,000, which already doubles the Hongkong Stadium's old hiring charge of $4,000 for a four-hour session. He doubted whether the board would be willing to make such drastic cuts but he hoped the Urban Council would take a sympathetic stand and subsidise rental. Said Lee: ''No matter what, there should be a special rental rate for sport because the Hongkong Stadium was supposedly built for sporting activities. ''They shouldn't price sports out of using the venue and a solution could be for the Urban Council to offer a subsidy to sports bodies wanting to use the stadium.'' Lee added that the football association will also lose about $1 million annually in advertising at the stadium because Wembley have the rights on ground advertising.