Two years ago, Internet firm Spike was on a high. Modelled on a Hollywood studio, the Australian firm set out to be a one-stop Internet consultant, investor and content provider.
such as Spike Radio and Spike Cyberworks across Asia-Pacific.
The good times could not last. But surprisingly for a dotcom with such big ambitions, Spike survived.
Now owned by Hong Kong's Techpacific, Spike has re-emerged as a regional marketing agency and is participating in a series of activities intended to demonstrate its commitment to Hong Kong. These include sponsoring the upcoming 26th Hong Kong International Film Festival with its marketing activities and production of a CD-Rom for festival audiences.
Spike's general manager Khalida Arain said: 'We are involved in these community activities which are popular in Hong Kong.'
She said the company had performed well during the past year. Spike's Australian parent reported revenue in the first quarter of last year was US$1.2 million, rising to US$2.1 million in the third quarter, from its operations in Sydney, Singapore, Japan and Hong Kong.