Demand for comprehensive customer data in China is growing rapidly as competition in various industries is at an all-time high, according to officials from United States software firm Teradata.
Mark Hurd, president of NCR and chief operating officer at Teradata, yesterday said large mainland companies had learned how to implement customer relationship management by watching early adopters in the West.
'Chinese companies, as we see it, won't make the same mistakes that a number of US companies have made because they got into enterprise decision support system projects too fast, too soon,' Mr Hurd said.
He said China's gradual adoption of relationship management marked the increased globalisation of industries, which meant mainland firms were also keen to drive costs down and be faster to market with products and services.
These developments offered a great opportunity for Teradata in China, Mr Hurd said.
Ohio-based Teradata, a division of automated teller machine specialist NCR, is the leader in data-warehousing software with revenues of US$1.3 billion last year.