Last week saw the sniping between Sun Microsystems and IBM reach an amusing peak as Sun quietly launched a Web site dedicated to needling its biggest rival in the Unix sphere.
The site, Big Blue Smoke, is laid out along the lines of a newspaper and seems to have been built in response to IBM's recent advertisements in The New York Times, which listed 29 reasons why IBM boxes were better than Sun's.
Sun's response rips into 'the world's largest typewriter company', comparing it to 'a WWF Superstar plugging an upcoming pay per view' and suggesting IBM had been less than honest towards investors, partners and customers.
IBM may not find it so funny.
Web-content management giant Vignette says it sees this year as 'the year of separation for us from the pack'.