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Help on way for digital entertainment

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The Government is considering drafting proposals to help nurture the fledgling digital entertainment industry in Hong Kong.

Although the SAR has long been known as the 'Oriental Hollywood', its digital media lag behind development elsewhere in the region.

An attempt to boost the sector is being made by the Information Technology and Broadcasting Bureau, which has set up a working group headed by industry experts.

One of the committee members, Anthony Au, said the Government should be a facilitator to help the industry tap the lucrative China market.

Hong Kong has more than 30 computer-graphic production houses and 600 animators. Most run on a small scale, which is constrained by the limited size of the domestic market.

Eddy Wong, chief executive of Menfond Electronic Art and Computer design, which helped to produce the popular local cartoon Master Q last year, said Hong Kong had a pool of talent in the field of digital animation.

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