Sunday Communications, Hong Kong's smallest mobile telephone company, has succeeded in more than halving its net loss to HK$212 million for last year, but has seen a sharp rise in the number of customers switching operators.
The company's monthly churn rate - the proportion of customers that stop using the service - rose last year to 8.4 per cent, the highest among Hong Kong's six mobile operators.
Group managing director Bruce Hicks said: 'Churn is the No 1 concern I am dealing with right now. I am not happy with the churn number.'
The churn rate, which was 6.4 per cent in 2000, increased after Sunday ended promotional tariffs of as low as HK$38 a month.
The company had 551,000 subscribers at the end of the year, up almost 34 per cent from the previous year.
Mr Hicks said he had a number of projects in place to address the high churn rate.
