The Tourism Board is to launch a campaign to encourage tourists to buy Hong Kong's signature products. In a written reply to a Budget-related question raised by Liberal Party chairman James Tien Pei-chun, Secretary for Economic Services Sandra Lee Shuk-yee said the campaign would form part of the Mega Hong Kong Sale programme due to start in June. Local and overseas public relations promotions will be staged in May to support the programme. The Tourism Board also plans to hold four themed-shopping events and a lucky draw. Retailers taking part will offer extra discounts to encourage visitors and locals to open their wallets. It is expected more than 2,000 outlets will join this programme. Another programme under the two-year 'City of Life: Hong Kong is it!' campaign to encourage spending will be a street carnival later this year. The board has earmarked $18.1 million for these initiatives in 2002-2003. In a separate reply to a question by Liberal Party legislator Howard Young, Ms Lee said the board in its budget for 2002-03 also earmarked $34.7 million for tourism promotion and marketing on the mainland, an increase of 23 per cent over 2001-02. About $31 million has been set aside for tourism promotion and marketing in Taiwan - up 16 per cent. The board will open two new offices in Chengdu and Guangzhou and stage joint exhibitions and activities with the Hong Kong Government in a large-scale promotional programme in Shandong. A tourism orientation programme, for which $20 million has been set aside in 2002-03, will start next month and last until March 2004.