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Super Brand Mall

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Sandy Li

The Super Brand Mall, whose west-side facade neighbours the Shangri-La Hotel, is the largest shopping centre in China.

Shanghai Kinghill, a unit of Thailand's Charoen Pokphand Group, expects the mall to achieve gross sales revenue of 1.5 billion yuan (about HK$1.4 billion) in the first year of operation.

Group president Somkit Tantadvanichkul said the estimate excluded sales to be generated from the mall's 20,000-square- metre Lotus Supermarket, scheduled to open in July.

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He said the group was on target to break even in about seven years.

The US$400 million Super Brand Mall in Little Lujiazui, Pudong, has a gross floor area of 241,000 sq metres. About 80 per cent of the retail space had been leased so far, Mr Tantadvanichkul said.

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Designer-label tenants such as Salvatore Ferragamo, Ermenegildo Zegna, Versace, Cerruti, Bally and Hugo Boss have signed up.

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