Think Danish design and what comes to mind? Most likely that Scandinavian aesthetic where everything resembles the kinds of items you might find in an Ikea warehouse.
In designer-speak, phrases such as 'basic form', 'functional' and 'eye-pleasing' come to mind.
But take a closer look at Danish modernism and you will discover some interesting nuances that differentiate this school of thought from the others. Importantly, Danish design is noted for its heavy use of natural materials that work in harmony with a product's utility.
Traditional crafts such as glass and ceramics along with the sober tones of natural leather, wood, and woven textiles are commonly used.
Cleverly integrating mass industrial production, while retaining some of the sensibility of the hand-craftman, Danish work has become synonymous with quality without sentimentality.
Much of this design identity is a fairly recent innovation, pioneered by the nation's early 20th century designers and architects who decided to charge head-first into a bold new era.