MOVE OVER, BOTOX INJECTIONS and oxygen shots, cosmetic dentistry is the latest 'in' treatment. A perfect row of dazzling white teeth is no longer the exclusive domain of America's rich and famous; now lesser mortals can have their stained, chipped gnashers transformed into a glow-in-the-dark Hollywood-esque grin. Gums can be lasered into regularity, crooked incisors straightened with state-of-the-art braces, front teeth elongated with veneers (supposedly to make you look younger) and the whole lot given a pearly white makeover in an hour.
So popular have they become that cosmetic dentists in the United States, or prosthodontists as they're technically known, are taking over from make-up artists, hairdressers and personal trainers as the new celebrities of the beauty world.
With many people in Hong Kong suffering from badly stained, irregular teeth due to poor diet, general neglect and the effects of tetracycline (an antibiotic which can cause coloured stripes to form on teeth), the popularity of cosmetic dentistry has snowballed, with whitening processes being the most sought after.
There are two types of technique available in Hong Kong: home bleaching, currently the most common method, and in-clinic whitening (that is, at the dentist's surgery).
At the start of the former treatment, the dentist takes an impression of the teeth and then custom-makes an upper and lower 'tray'. Once at home, you fill each 'cup' in the trays, corresponding to each tooth, with a hydrogen-peroxide gel. The length of time you need to wear the trays and the concentration of the peroxide solution is determined by the dentist, who will have evaluated the amount of whitening your teeth need from the outset.
Unless staining is severe, most people wear the trays for four to seven hours a day or night - not surprisingly, the majority opt for the latter - for about two weeks. It is supposed to make teeth noticeably three to four shades whiter and, at about $4,500, is the cheapest whitening method around. However, because it can cause acute sensitivity, it has a high drop-out rate.