A Beijing lift-maker has taken South Korea's third-largest company, LG Group, to court in Beijing for trademark infringement, marking the first time a Chinese enterprise has sued a foreign multinational over a trademark. Beijing Languangxin Elevator Science & Trade has sued LG Group and subsidiary LG Electronics for 100 million yuan (about HK$93.72 million) in damages for the infringement, according to a lawsuit filed with the Beijing Higher People's Court. Beijing Languangxin Elevator general manager Li Yun said: 'Why are we taking them to court? It's because we registered the trademark first a long time ago. It's not because we found out that they had an international trademark registered or because they're big so we want their trademark.' Established in 1990, state-owned Beijing Languangxin Elevator received approval from the State Administration for Industry and Commerce (SAIC) to use LG as its trademark logo in 1991. Although the Korean firm was founded decades earlier in 1947 as Lucky Chemical Industrial (now called LG Chemical), the Korean conglomerate did not legally change its corporate name to LG Chemical until 1995. Between 1995 and 1996, LG approached Beijing Languangxin Elevator twice in a bid to buy the LG trademark. The first time, LG offered 100,000 yuan for the trademark, which Beijing Languangxin turned down. On the second attempt LG asked Beijing Languangxin to name a price. Beijing Languangxin asked for 10 million yuan, which LG refused. LG originally registered the LG trademark with the SAIC's trademark bureau without covering lifts. According to LG Electronics' lawyer Zou Weining, the trademark was registered to cover lifts in 1997. Subsequently, Beijing Languangxin filed a complaint with the SAIC trademark review board. In December 2000, the board ruled that LG Electronics did not have the right to use the LG trademark for lifts and escalators in China. Encouraged by the SAIC ruling, Beijing Languangxin began preparing for legal action against the Korean multinational. Beijing Languangxin filed a suit against LG for the 100 million yuan sum partly because the Beijing Higher People's Court does not hear lawsuits claiming less than 80 million yuan. In addition to the monetary damages for trademark infringement, Beijing Languangxin is also asking the court to stop the Korean company using the LG trademark for its lifts. According to court documents, there are eight lifts with the Korean company's LG trademark being used in hotels in Hainan province. LG entered China in 1992.