Treasure life, advise anti-suicide T-shirts
Thousands of T-shirts with the message 'Treasure life' have gone on sale at Giordano shops in a joint effort with the Samaritans to halt the rising number of suicide cases.
The $30 shirts, which come in five colours with the word 'life' printed in large type, went on sale at about a dozen Giordano stores across the territory yesterday.
Proceeds from sales of the 8,000 shirts will go to the Samaritans after production costs are deducted.
A sales representative at a Giordano shop in Taikoo Shing said the shirts were the idea of company chairman Peter Lau Kwok-kuen and had been triggered by the recent spate of suicide and murder-suicide cases.
Customer Edmond Chow bought a yellow T-shirt in the Taikoo Shing branch yesterday, saying he did so 'for fun' as well as to do a 'good deed'.
'It's quite meaningful, although it may not help a lot to combat the trend,' he said.
The initiative follows four tragedies this month in which parents killed their children and themselves. The latest was on April 21, when a mother killed herself and her two young children by burning charcoal in their home.
