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Devil of an image

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Why you can trust SCMP
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In recent years there seems to be an increasing fascination in Hong Kong with the devil. I first noticed this when a phone company chose 1666 as its number and used devil images in an advertising campaign. Today another company is using huge, repulsive billboard images of a devil-like character.

My advice is, don't mess with the devil!

KARIN ARSAN

Ap Lei Chau

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