AS pop idols have a strong influence on youths nowadays, it is important that they have a healthy image, not only physically but also mentally. Commercial Radio 2's annual ''Healthy Image Election'' is aimed at reflecting teenagers' mentality towards healthiness.
It also aims to encourage pop idols to set a good example for youngsters to follow.
''We hope to have a fair election which will reflect what teenagers think. We also want to encourage celebrities to build up a healthy image,'' said Wallace Kwok, the assistant programme director of CR2. ''We also want to get youths to lead a positive life.'' With 77 McDonald's shops in Hongkong and Macau as voting posts, CR2 is conducting an eight-week survey among teenagers.
''McDonald's always pays attention to teenagers' ideas, that's why we are sponsoring the campaign,'' Marketing Manager of McDonald's Restaurants (HK) Ltd Teresa Law said.
''We are also sponsoring two tickets for each voter to see the award presentation ceremony.'' Teenagers can vote for their ''healthiest idol'' by filling out a form on the McDonald's tray mat and dropping it into the ballot box in any of the restaurants.
In addition, young people can express their views towards eight ''That's Me'' topics: leisure activity, brand name, meeting place, catch phrase, major expense, collectible item, biggest worry and ideal occupation.