Hong Kong consumers spend an estimated HK$170 million a month in online purchases, according to a survey by market research firm Taylor Nelson Sofres.
Although security remains a major concern for Hong Kong shoppers, Taylor Nelson found that the audience for online shopping had increased slightly in Hong Kong over the past year.
Using a sample of 1,008 people aged between 15 and 65, the firm estimated that 4 per cent of the total population made purchases online within the previous month, up from 3 per cent a year earlier.
Another 22 per cent used the Web to research purchases before physically going to stores to buy, up from 13 per cent last year.
The respondents were questioned in April and last month.
Nelson Taylor's regional director for telecoms and technology Chan Chi-Wing said the hype over online shopping was over, with many Hong Kong respondents still concerned about whether giving out their credit-card details was safe.
For those who did make purchases online, the average expenditure was HK$858 a month for the period covered.
