I-Cable Communications is launching China Central Television's (CCTV) English-language channel in time for the handover anniversary.
CCTV-9 will make its debut on i-Cable's digital platform on Monday, the pay-TV operator's chairman and chief executive Stephen Ng Tin-hoi said.
At the same time, Mr Ng admitted that the Mandarin language CCTV-4, on the air since 1996, had not been well-received in the SAR.
CCTV-9 is an around-the-clock news and information channel which aims to present the image of a modern China to foreigners.
CCTV-4, meanwhile, targets overseas Chinese audiences.
It is understood Beijing has become more aggressive in expanding the coverage of its national TV programmes to appeal to foreign investors following its World Trade Organisation entry.