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SCMP Reporter

Jiu Jik,  the SCMP Group recruitment magazine, is expanding its market reach to MTR train stations from today.

The free magazine, to be distributed every Tuesday and Friday, offers a combination of job classifieds and editorial features.

Jiu Jik  caters to job seekers and people already employed between the ages of 20 and 40, and who are pursuing better career opportunities.

SCMP Group, the holding company of South China Morning Post Publishers, was awarded a five-year contract by MTR Corp in March to publish and distribute the recruitment magazine in train stations following an open tender.

South China Morning Post Publishers classified advertising director Nancy Valiente said the contract would strengthen the group's position as a market leader.

It also fits the group's strategy to offer advertisers a wider range of products and solutions to meet their recruitment needs.

Jiu Jik  is the group's flagship Chinese-language recruitment magazine and was redesigned with a 'more professional and polished look' for today's launch, Ms Valiente said.

'Distributing Jiu Jik  in the MTR network is more effective than what we have now,' she said.

Jiu Jik  was previously only available in retail outlets and convenience stores.

Starting from today, the magazine will be available in 43 MTR stations.

It will be available in an additional five stations on August 18, when the Tseung Kwan O rail extension starts operating.

The distribution channel in MTR stations is expected to double Jiu Jik's circulation to 180,000 copies per week.

'The 180,000 copies are earmarked to begin with. We may increase the number of Jiu Jik copies if demand is strong, ' Ms Valiente said.

She added that Jiu Jik  would have a more focused audience due to a well-defined profile of MTR passengers.

She cited an ACNielsen survey last year that said about half the 2.2 million daily MTR passengers were professionals and managerial and administrative executives. The study said 57 per cent were aged between 20 and 39, and 43 per cent had received post-secondary or secondary education.

'We are confident of a strong debut on MTR stations,' Ms Valiente said.

She was also confident about the outlook of the recruitment advertising market.

'It has stabilised compared to last year, so we hope we have seen the worst,' Ms Valiente said.

Jiu Jik  replaces Recruit,  whose distribution contract with the MTRC expired on Tuesday.



Jobs magazine hits MTR stations