Pacific Century CyberWorks has proposed to adopt the acronym 'PCCW' as its formal English name. The company said it wanted to align its legal name with its logo and brand. Pacific Century CyberWorks has been the company's English name for 38 months. 'Employees, customers, media and shareholders know the company as 'PCCW', and the board therefore recommends to shareholders this be the official English name,' it said. The name change is subject to shareholder approval at a July 31 meeting. The change reflects a further attempt by the company to distance itself from the associations of the Internet era. CyberWorks started out as a technology-concept company, entering the stock market through a backdoor listing in 1999, but has since become more a telecommunications company than an Internet venture. Following its February 2000 takeover of Cable & Wireless HKT and the subsequent dotcom collapse, more than 90 per cent of CyberWorks' revenue is generated by its dominant fixed-line telecoms business. Pacific Century CyberWorks was named after Richard Li Tzar-kai injected the Cyberport project into listed Tricom in May 1999. The frenzy that surrounded the takeover set off a trend of backdoor dotcom creations, with followers including New World Cyberbase and ICG Asiaworks. Sources said the name change was a natural migration. 'It communicates far better than its original long form,' one said. 'Like HSBC, it is less of a mouthful and more crisp.'