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Asia Xbox launch confirmed

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Microsoft has confirmed plans to launch its Xbox game console in Hong Kong and said that it would also market the device in Taiwan, Korea, Singapore, New Zealand and Mexico.

Taiwan may prove to be a linchpin in the Greater China region as Microsoft has announced plans to work with games developers there on Chinese-language games to be launched next year.

In a statement from Microsoft's Seattle office this week, John O'Rourke, director of worldwide Xbox marketing, said: 'We're moving into new territories faster than any other gaming platform in history, highlighting our global commitment and investment for the future of Xbox around the world.

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'These six territories were selected because of the high interest in intense Xbox games and because many of them are hotbeds for online gaming.'

The announcement follows a report by the South China Morning Post last week on Microsoft's intention to bring the Xbox to Hong Kong.

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The announcement includes no mention of mainland China and Microsoft spokeswoman Anne Costello, of the AugustOne public relations firm, said there were no plans for that market at the moment. 'China basically is a potential market but it's quite an immature market,' she said.

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