Officials are preparing to try to rid Hong Kong citizens of what they believe are their five worst habits, in a government-funded campaign to boost civic pride. The Committee on the Promotion of Civic Education has identified SAR people's most annoying traits as: littering, poor mobile phone etiquette, pushing and shoving on public transport, poor punctuality and general impoliteness. Now the advisory body is to launch a programme across the territory from September, using various awareness campaigns, including TV cartoons, in a drive to improve people's manners. Committee chairman Moses Cheng Mo-chi said Hong Kong people could strengthen their civic pride if they brushed up on their manners in the five areas. Telephone polls by the Home Affairs Bureau in July last year and March this year found that more than one-third of about 1,500 respondents said people's habits of littering and spitting should be discouraged. A third of respondents disliked people lighting up in no-smoking areas. Mr Cheng said audiences at shows and participants in meetings should know to switch off their mobile phones. 'Although Hong Kong people now have better discipline in using public transport, many are still elbowing each other when they come in and out of the lifts,' he said. 'Also, some people do not think it is a problem being half-an-hour late. These habits needed to be changed.' He said he did not know the campaign's cost. Some government and private buildings have introduced queues for lifts, while some clubs and restaurants have banned the use of mobile phones. Government figures show that since the $600 fixed penalty for littering was introduced last month, 1,662 fines had been issued by July 15. Dr Chan Hoi-man, associate professor of sociology at the Chinese University, supports the campaign but said it might find habits hard to change. 'We cannot expect people here to have a very leisurely rural life. This behaviour is exactly a reflection of a society's dynamics,' he said.