Despite the apparent failure of the Mega Sale promotion, mainland visitors say Hong Kong is still their favourite destination for shopping trips. While the weak economy has seen thousands of Hong Kong people leaving the territory for Shenzhen every weekend on bargain-hunting trips, hundreds of well-off mainlanders make the reverse trip to shop for upmarket products. Wang Huasheng, from Guangzhou, said many of his friends came to Hong Kong to buy the latest models of mobile phones. 'There are more brands and models to choose from in Hong Kong than in Guangzhou. And there is quite a significant price gap for the latest models. The Samsung true-colour mobile phone is sold for about $6,000 on the mainland, but only costs $3,000 here,' he said. Zhang Jie, a postgraduate student from Peking University, said: 'Transport here is very convenient. Similar shops are usually clustered together, which makes it very convenient for shoppers to compare prices and get what they really want.' She said fashion and clothing here were much cheaper than in Beijing. High-quality gold and jewellery are also must-buys for many mainland visitors. Ms Zhang said her fellow students from Beijing had each bought at least one item of gold jewellery while in Hong Kong. Sun Qing, 45, from Fuzhou, bought some ginseng at a Tung Fong Hung shop. 'Quality is more important. There is a lot of fake ginseng on the mainland, so I'd rather come here,' he said. According to Tourism Board figures, mainland visitors have now topped the per capita spending league, overtaking tourists from America and Europe. A mainland visitor spends an average of $5,169 during a stay in Hong Kong.