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Sina.com founder's quest for efficiency

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The man who launched a high-profile dispute over his firing from China's largest Chinese-language Internet portal, Sina.com, more than a year ago spoke out on Monday to friends and co-workers but played down the past.

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Instead, Sina.com founder and former chief executive Wang Zhidong, 35, played up the beginnings of his new company, Dianji. In October, he started the five million yuan (about HK$4.69 million), 50-person venture to make people's computer communications more efficient.

'People have wanted to know, what did I do? Am I silent? Did I start a new company?' Mr Wang said.

When he was forced out of Sina.com his fellow executives said Mr Wang had differences over how to run the business as the Nasdaq-listed firm came under pressure to make money.

At the time, Mr Wang said the firing was not valid and he wanted to keep his stake in the firm.

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His other creations are the Chinese language platforms RichWin, BDWin and Chinese Star.

Yesterday, Mr Wang said the Sina dismissal surprised him but allowed him 'finally to do something I want to do'.

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