The man who launched a high-profile dispute over his firing from China's largest Chinese-language Internet portal, Sina.com, more than a year ago spoke out on Monday to friends and co-workers but played down the past. Instead, Sina.com founder and former chief executive Wang Zhidong, 35, played up the beginnings of his new company, Dianji. In October, he started the five million yuan (about HK$4.69 million), 50-person venture to make people's computer communications more efficient. 'People have wanted to know, what did I do? Am I silent? Did I start a new company?' Mr Wang said. When he was forced out of Sina.com his fellow executives said Mr Wang had differences over how to run the business as the Nasdaq-listed firm came under pressure to make money. At the time, Mr Wang said the firing was not valid and he wanted to keep his stake in the firm. His other creations are the Chinese language platforms RichWin, BDWin and Chinese Star. Yesterday, Mr Wang said the Sina dismissal surprised him but allowed him 'finally to do something I want to do'. He said that in developing his new company he has tried to put behind him 'whether the Sina incident was good, bad or unfair'. The idea for Dianji came from talking with friends just after Beijing won its bid for the 2008 Olympics, which inspired him to look towards China's future. He said he thought about what users really wanted. Dianji offers computer efficiency for businesses first by respecting customers' existing level of hardware and software, Mr Wang said. However, he said that traditional browser-server setups were expensive and risky. Dianji does not discourage customers from using phones, faxes or other 'traditional' communications methods. However, those who wanted paperless offices and online meetings could arrange them. The company's Geneking Collaboration Framework and Geneking Business Applications gave users personalised methods to raise efficiency, he said.