A Discovery Bay housewife has confounded the publishing industry with the year's most successful niche magazine. Mother of two Corinne Jed-wood (left) could have settled down to a life of golf carts, coffee mornings and babies when she and her Cathay pilot husband arrived in Hong Kong. Instead, she decided to launch Inside DB, a free 56-page magazine exploring what's special about DB life. The reason? 'The only place in DB you could advertise was ParknShop,' recalled Jedwood. 'It made no sense. Most people who live here have just arrived from abroad and they have to buy everything. It's an amazing market.' The first issue - out next month - has been a huge success, reflecting the purchasing power of the 25,000-strong, expat-heavy community. Advertising space sold out two months ago and even though the second issue is 25 per cent bigger, Jedwood is turning advertisers away. The editorial, of course, is highly DB. 'We call this place Delivery Bay because everyone has babies here,' said Jedwood, who had her second child a couple of months ago. Otherwise, the content reflects the usual DB obsessions: saving money, throwing dinner parties and relationships. Although there is a classified column, it has not yet lent support to the ultimate DB stereotype. 'No, we haven't taken ads for swinger's parties,' she said. 'I think that is just a DB myth.'