Hewlett-Packard (HP) yesterday launched the latest model of its Pavilion series, featuring what it claims is Hong Kong's first built-in DVD+RW drive. The DVD+RW drive comes with the newly launched HP Pavilion 743d and can read and write compact disc, CD-Rom and DVD in recordable and rewritable formats. Richard Cheung Yiu-nam, HP's marketing development manager of personal systems group, said the standard would appeal to the mainstream computer market. 'The DVD+R/RW standard is a consortium driven by HP. We found that it is most suitable for household usage,' Mr Cheung said. 'With DVD becoming increasingly popular, a built-in DVD+R/RW drive allows users to produce, edit and record their own DVD movies easily.' The DVD+RW standard was developed by a group of manufacturers including Sony, Philips, HP and Dell Computer. It competes with a standard called DVD-Multi, from a consortium that includes Hitachi, Matsushita, Ritek, Samsung, Toshiba and JVC. 'We will not rule out the possibility to support other market standards in the future, but at this moment, we are committed to this standard and will give it a strong push with our digital imaging solutions,' Mr Cheung said. The DVD+RW format writes 2.4 times faster and each DVD has storage of up to 4.7 gigabytes, equivalent to seven CDs. According to International Data Corp, total shipment of DVD writers in all formats would grow from 3.6 million units this year to 49 million in 2006. 'High-end home PCs sold today contain more processing power and memory than the average PC user needs for surfing the Internet or creating documents. However, DVD recordable technology takes advantage of the extra power in components such as 2GHz-plus processors and multimedia chips,' the research firm said. The Pavilion 743d runs on an Intel Pentium 4 processor at 2.4 GHz. It has 256 megabytes of double data rate (DDR) memory, 40GB hard-disk and a 15-inch liquid crystal display. It is priced at HK$12,380. Hewlett-Packard leads Hong Kong's consumer PC market with 21.9 per cent share and revenue of US$9.1 million in the second quarter this year. It is followed by Taiwanese vendor Acer, which has 19.6 per cent market share. In term of units, Acer came first with 19.8 per cent, followed by HP-Compaq with 19.7 per cent.