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SCMP Reporter

The mainland's leading producer of high-quality home theatre equipment is looking to put its brand name to the test as the company makes its first appearance at the Hong Kong Electronics Fair.

CAV Audio (China) has been the leading producer of high-end stereo equipment in the China market for the past three years.

But the firm exports only 10 per cent of its products, according to Grant Guo Jia-hua, an export supervisor at CAV.

'We are a big company in China, but we are still very new to the export market,' Mr Guo says.

'This is the first time that we have come to the Hong Kong fair, and we believe we will get useful feedback from many countries. We can learn about the trends in those countries, and what kind of products are popular.'

The company's focus is mainly on audio equipment, with its main products being speakers, amplifiers, hi-fidelity and home theatre systems.

The company's production facilities are centralised in Panyu, Guangdong, where two factories produce amplifiers and speakers.

Mr Guo says CAV goods compete in the middle and high-end product segments, where shoppers are less price-sensitive.

'Quality and design are much more important,' Mr Guo says.

He adds that CAV's factories have ISO 9002 quality assurance certification.

The company plans to unveil two new products at the exhibition - the 'Q-series' aluminium speakers which are designed for home theatre surround sound, and an audio speaker known as the 'Fi-2'.

CAV is sold under the CAV Audio label in the United States, Canada and the European Union.

The company has a staff of 90 engineers and 40 related research and design personnel. A total workforce of more than 750 is employed across eight production lines.

To keep up with its rapid pace of development, CAV plans to double its factory floor space to more than 100,000 square metres by the end of next year.



CAV steps away from home base