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Viagra rival bound for GEM listing

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Peggy Sito

The mainland maker of a male impotence drug likened to Viagra plans to raise up to HK$100 million from a listing on Hong Kong's Growth Enterprise Market.

Joygra is one of the three main revenue-earning drugs produced by Shanxi province-based Golong International.

Chairman Wang Bingqi said that although it also treated male erectile dysfunction, Joygra was not a copy of Viagra since it used different chemicals.

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Viagra, produced by pharmaceutical giant Pfizer, has sparked a wave of mainland copycats since it was introduced in the United States in 1998.

Joygra was launched in February last year.

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Mr Wang said the demand for anti-impotence drugs was huge, citing unofficial statistics showing the market was valued at 30 billion yuan (about HK28.45 billion) in China.

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