A world-class games expo will be held in Hong Kong this Christmas, with organisers aiming to attract 100,000 visitors, including game players, holiday shoppers, parents and the elderly.
The 2002 Asia Game Show - previously named the Interactive, Digital, Electronic Entertainment and Edu-tainment Expo Asia - will be held at the Hong Kong Convention and Exhibition Centre from December 21-26.
Organisers said the event would be modelled on the influential Tokyo Game Show, which has run in Japan for a decade.
Interactive Development managing director Sunny Liu said: 'The industry in Hong Kong is not big but the market is enormous. Hong Kong people are spending a lot of money on gaming and it is an inevitable part of life.'
According to a study done by Asia Market Intelligence in August, about 31 per cent of Hong Kong's population has a Sony PlayStation and 15 per cent Sony's PS2. About 16 per cent have Nintendo's GameCube and 9 per cent Microsoft's Xbox.
The survey found that, of 788 Hong Kong people interviewed, 49 per cent said they would spend at least HK$700 on electronic entertainment in the coming year.
By August, Sony had sold 150,000 PS2s and 700,000 PlayStations in Hong Kong.
