Fierce competition in China's saturated colour television-set market will force about two-thirds of manufacturers out of business in the next few years, according to a government survey.
The survey, jointly conducted by the State Council Development Research Centre, Ministry of Information Industry and China Home Appliances Association, said the growing wealth in mainland urban families had been leading to a structural change in the TV market.
Future development of the market would be technology-driven as an increasing number of wealthier families were willing to pay higher prices for quality products.
The era of gaining market share through large sales volume was over, it said.
The survey interviewed 23,400 families across the country.
In light of changes in the development of the industry, the survey said the mainland's television market would be shared by three types of manufacturers, or about 15 brands in the next five years, State Council Development Research Centre researcher Lu Renbo said yesterday.