THE Government looks set to implement more ''user friendly'' guidelines for broadcasters wanting to beam satellite television out of Hong Kong. This is in response to requests by industry leaders for authorities to ease licensing procedures for satellite broadcasting. A review of the rules is being carried out by the Government in the light of expected growth in demand for satellite television following the purchase of US$525 million stake in STAR TV by News Corp. Regulations limiting foreign ownership of licences are being scrutinised as part of the overhaul. Rachel Cartland, acting secretary of the Recreation and Culture Branch, said: ''There have been suggestions that we could make our application procedure more user friendly. ''We have worked on the basis that each licence would be custom made after individual negotiations. ''But we were surprised to find that people in the industry saying that it was easier if they had a set of new procedures or guidelines for reference,'' she said. HutchVision is the only company with an uplink licence in Hong Kong. The Government intends to use HutchVision's licence, which was drawn up in 1990, as a model for future applications. This includes imposing a maximum 49 per cent limit on the amount of foreign equity allowed in locally based operations. News Corp acquired 63.6 per cent of HutchVision (BVI), the company which supplies all of STAR TV's programmes. The deal also gives News Corp a 48 per cent stake in a separate company, HutchVision Hong Kong - licensed by the Government to transmit the STAR TV service - although it remains in the control of Hutchison Whampoa and tycoon Li Ka-shing and his family. Any changes to the 49 per cent ceiling will have to be approved by the Executive Council. According to Singapore's Business Times, industry sources said it was difficult to get a local partner with the money or will to compete against STAR. The perception in some quarters is that the policy was put in place to protect it from external competition. HutchVision is regulated under the Telecommunications Ordinance. Ms Cartland admitted that regulations needed to be more ''flexible'', but said there still needed to be control so that Hong Kong's good name was not ''tarnished''. She said a 49 per cent limit on foreign ownership was far more favourable than the two per cent regulation in local television.