Brands shaping a leaner look with nod to the '70s

If recent patterns in demand are indicative of a larger trend, get ready for some 'lean' years in the optical industry. The market consensus says eyewear frames are getting thinner, perhaps showing that the excesses of the late 1990s have come to an end.

'Materials tend to be lightweight and durable - be it plastic or metal,' according to a Hong Kong Trade Development Council (HKTDC) report.

'Thin renditions espouse the impression of lightness, and light metals such as titanium continue to generate growing enthusiasm among shoppers. Plastic frames also keep pace with this trend towards thin and lightweight. Metal and plastic combinations are also getting more popular for richer and more varied looks.'

The report says rimless and semi-rimless styles are the dominant seasonal trend this year, while rectangular eye-shapes are generating more buzz than others. Ovals and round shapes are also expected to make a comeback shortly.

Styles for recreational sunwear are looking more outgoing. Prominent trends include large eye-shapes without borders, reminiscent of the 'out there' feel of the mid-1970s.

'Acetate is regaining its former popularity and tortoise/Havana colours are emerging,' the report says. 'Quality, higher-priced sunwear is getting more attention from consumers who are ready to pay more and tend to buy sunwear from dispensers.