Stand by for some creative words from Hutchison Whampoa group managing director Canning Fok at today's Creative Cities event at the University of Hong Kong.
Mr Fok is best known as a serious moneymaker for the Li Ka-shing corporate empire but today he will be telling us how Hutchison nurtures creativity.
Specifically, at 2.30pm today Mr Fok will give us his insight into creating shareholder wealth. That's right, creativity and money.
The usually low profile Mr Fok will also tell us how big companies can boost creativity in the wider world.
Creative new methods at Hongkong International Terminals will also get a mention.
Prepare also for an inside look at some of Hutchison's favourite creative projects such as 3G phone technology and '3', its new phone service brand.