We continue to be amazed at the things people will do to make money in tough times. Yesterday a photo of a totally wet Hong Kong stockbroker in his underwear found its way on to our desk, along with the amazing story behind it.
Congratulations to Cecil Cheng of ITG Hong Kong. On Tuesday night he accepted a US$1,000 challenge from a colleague to leap into the icy waters off Lamma Island from the deck of a beach restaurant.
'I have the HK$7,740 in my pocket,' he told us yesterday. 'The water was freezing, but I figured it was the only way to make money in this depressed stock market!'
Luckily for Mr Cheng, Lai See refuses to publish highly embarrassing pictures of financial industry types on their nights out. We can say that the water had thoroughly soaked his undergarment, rendering it see-through.
And we would never reveal the source of this explosive photo and message signed 'Asad Sultan, ITG Hong Kong'.
Green Sunday: Lai See is fascinated by brands, catchy phrases, in fact marketing in its entirety. The mobile phone service industry is proving to be a great source.