Sun Hung Kai Properties (SHKP) has earmarked HK$2 million to decorate its Sha Tin retail complex in a bid to boost customer numbers over Christmas and New Year. SHKP corporate affairs assistant manager Cris Fung Yick-lam expected decorations and tailor-made promotions over the period to boost the number of customers visiting New Town Plaza by 20 per cent. 'Last December, the weekend daily flow of people in New Town Plaza was around 320,000, and I predict that this will rise significantly, given our promotions and decorations,' she said. The company has held a series of theme promotion programmes recently at its flagship Sha Tin shopping centre. A two-week fashion show was held in New Town Plaza in October, with some tenant shops taking part and providing products for the show. Ms Fung said more than 250,000 people a day visited the shopping centre as a result of the show, represented a 30 per cent year-on-year increase. 'It is evidence that vigorous promotions in our shopping centres effectively generate ever higher flows of people,' she said. 'As landlord, we need to maintain a high flow of people at all times to create more business opportunities for our tenants.' Coming up next would be a furniture exhibition and some lucky draws, she said. While all SHKP shopping centres are going to glitter with colourful lights and a background of festive music, New Town Plaza will outdo the other malls in Hong Kong with its jumbo Santa Claus. The fibreglass Santa Claus stands 4.8 metres and rotates to greet children and their parents while they shop. Ms Fung said the company was allocating resources to Sha Tin as Snoopy's World at New Town Plaza had become a mainland tourist attraction recently. Spending by mainland travellers was significant, she said. According to tenants at New Town Plaza, customers spend an average HK$8,000 on diamonds, HK$3,000 to HK$5,000 on gold accessories, HK$1,000 on cosmetics and HK$2,500 on mobile phones and cameras. SHKP owns about two million square feet of shopping space in Sha Tin, nearly fully occupied by 400 tenants.