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BATTERY-MAKER POWERS ON

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Why you can trust SCMP

The market-standard for batteries in Hong Kong is for alkaline, as high-drain devices such as MP3 players and digital cameras become increasingly popular. But as devices become more advanced, so must the cells that power them.

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Models such as Energizer's e2TM Titanium alkaline battery, significantly more powerful than standard alkaline batteries, are necessary for consumers to get the best from their devices.

It is predicted that in the United States during the next five years there will be a 60 per cent rise in the number of high-drain devices in use, creating a corresponding demand for high-performance batteries. The trend is especially relevant to Hong Kong, which is constantly absorbing new technology. Energizer maintains constant contact with major manufacturers of electronic goods so batteries can be developed to cater for the latest technology. Energizer was the first company to:

Design and introduce a super-premium battery with advanced titanium technology and new cell construction - Energizer e2TM;

Harness the power of lithium in an AA cell;

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Revolutionise the rechargeable category with the introduction of high-powered Nickel Metal Hydride (NiMH) cells - Energizer Rechargeable batteries;

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