A television game show which sets members of the public up as budding entrepreneurs has failed to win government funds. Veteran TV executive Robert Chua Wah-peng, chairman of China Entertainment Television, had hoped to win official sponsorship for the Entrepreneur Game, which takes a light-hearted look at teaching business skills. TVB and ATV have also been approached about airing the show. The game - which has been sold to Singapore's state-run TV channel - invites players to work in teams to sell a number of products provided by sponsors. Contestants must try to make as much money as they can over a period of up to two weeks. Whether they choose to sell their products on the street or door-to-door is up to them. In the end, the team that makes the most profit wins and gets to keep the earnings. Mr Chua said: 'There is always an embarrassing must-sell item - like condoms or a bra - that the contestants have to sell. 'Sometimes we may put the teams beside each other on the street to see what they do to convince customers that their products are better than those of their competitor.' Mr Chua said he would have been willing to work with the government to promote the show. 'Anyone can be an entrepreneur, no matter how little capital one has, if one works very hard and uses a little imagination,' he said, adding that Asian people showed particular flair. Unionist legislator Chan Yuen-han said the show was a good idea and suggested the government sponsor it. 'RTHK should produce it and air it on prime-time on TVB. Experts can be invited on the show to give contestants advice. The government should be positive towards ideas like this instead of slamming the door as soon as they think money may be involved,' she said. 'People do not want to sit in classes and learn about how to do business. If there is a fun way to learn it, the government should support the scheme. We need to promote a culture of entrepreneurship and self-help.' But the Labour Department and Home Affairs Bureau have made it clear the government will not get involved financially. 'We do not mind providing land or freeing up regulations to help, but we will not spend any money on it,' a spokeswoman for the Home Affairs Bureau said. Recently, the government has helped launch a number of trade fairs to ease unemployment. The Sheung Wan Gala Point and Wong Tai Sin fairs provided jobless people with a chance to start a small-scale business. However, because more than $20,000 was required to rent stalls and buy products to sell, investors found it difficult to make money. Mr Chua said the game show would give people a similar opportunity but without the risk of losing precious capital. People could use their experiences on the show to find out whether they could become successful entrepreneurs. 'In the show one can see the successes and failures of many first-time entrepreneurs and then learn from them. I think jobless people will be encouraged that all is not lost,' he said. The Entrepreneur Game will air in Singapore next month.