WHAT IS Switzerland famous for? Cheese fondue, watches or beautiful landscapes and steep mountains? All the above - and more. Did you know Swiss graphic design is also gaining recognition in the international arena? Now you can see for yourself as a new exhibition promises to showcase some of the finest designs to come out of this landlocked European country. Organised by IdN Gallery in Wan Chai, Pathfinder - a way through Swiss graphix, takes visitors through a journey of Swiss design. In the gallery, you will be surrounded by a selection of Swiss works, including photographs, illustrations and typeface, which cover the walls, floor and ceiling. The exhibition, which runs until February 14, is presented by design magazine IdN and Lausanne-based design company Happypets Products. IdN's S.K. Lam, says Swiss design is going to be an international sensation because of its craftsmanship and detail. '[The Swiss designers] know how to put their expert craftsmanship and an obsession for detail into graphic design,' he says. Two designers from Happypets, Patrick Monnier and Violene Pont, were in town last week to prepare for the exhibition. '[The exhibition] is more like a guide than an encyclopaedia,' Pont says. Works showing in the exhibition are from more than 20 young up-and-coming or already well known Swiss designers. 'Swiss graphic design is quite conceptual and artistic. It's closer to contemporary art,' Pont says. For instance, some designers like using installations in their works. Others, like Happypets, like to embrace the natural landscape in their designs. The design group also likes to mix various graphic media such as hand-drawings and photography in its designs. The latest print advertisements of sports brand Nike is one of its recent works. 'We have quite a noisy style, it's not minimal at all,' says Pont. In Happypets designs, characters such as the wolf and cock with human bodies appear quite often. 'It's like a game with our name,' Pont says. 'It's kind of representative of us, like a self portrait.' Using their own designs repeatedly is their unique style. 'It's like giving the design a longer lifespan,' Pont says, 'like a DJ sampling music, taking different pieces and putting them together to make a new composition.' Works from the exhibition have been compiled in a book, which is available at the gallery. See Page 11 for the redemption coupon of the exhibition's poster. IdN Gallery: 5-9 Gresson Street, Wan Chai The exhibition runs from 11am to 7pm Monday to Friday, and from 11am to 8pm on Saturday. Closed on Sundays and public holidays.