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Fur flies - off the shelves

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SCMP Reporter

Gone are the days when wearing fur was deemed politically incorrect - at least judging from the response to the three-day Hong Kong International Fur and Fashion Fair, which ended yesterday.

An emphasis on youthful fur fashions, such as these worn by models, resulted in a 10 per cent increase in the number of trade visitors.

Ulrik Kirchheiner, president of Saga Furs of Scandinavia, said there had been a 300 per cent increase in the Hong Kong and China fur market in the past six years.

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'Women want to look precious, and mink and fox are always the most suitable fabrics for that,' he said. 'Fifty-five per cent of retail sales last year were in mink.'

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