Dell Computer has delayed plans for a big push into the mainland's consumer sector, despite steady sales growth and a new strategy to sell printers and hand-held computers.
The world's second-largest personal computer maker will, instead, invest more resources this year to boost demand from businesses and large organisations in the mainland.
'It will take a while before we focus on the consumer market in China,' Bill Amelio, Dell senior vice-president and president for Asia-Pacific and Japan operations, said last week.
He said the pursuit of an aggressive consumer strategy was 'at least 18 to 24 months' away for Dell, which became the mainland's third-largest-selling PC brand last year.
Texas-based Dell was also third in PC sales last year in Hong Kong and in the broader Asia-Pacific market, according to research firm Gartner.
Mr Amelio said Dell's China business was anchored to the enterprise sector, where demand for its PCs, workstations, servers and storage systems continued to rise.
He said there was plenty of room to grow, despite strong competition from mainland firms and other big multinational computer makers, such as IBM and Hewlett-Packard.
